Washington University in St. Louis
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AGI511: Product Management (16 hrs)

Course summary:
The ICAgile Product Management course is designed to help professionals gain the skills and knowledge needed to manage product development and delivery in a customer-centric environment. This course covers a range of ICAgile learning outcomes tailored to meet the specific needs of clients.
 
Through a combination of class and self-study, participants will learn how to identify and understand customers, develop winning product strategies, and align their products with their organization's purpose and customer needs. By the end of the course, participants will have developed a comprehensive understanding of the product management process, and be equipped with the tools and techniques necessary to successfully manage product development and delivery.
 
Course outline:

Characteristics of a Product:

  • What is a Product?
  • Product Lifecycle

Product Management Concerns:

  • Early Understanding
  • Product Strategy
  • Planning
  • Defining a Relevant Product

Product Teams:

  • Working with Product Teams

Learning outcomes:

  • Analyze a real-world or case study product and describe how it can be positioned to meet market, customer, and organizational needs.
  • Prepare a product strategy and describe how they would validate it for a real-world or case study product.
  • Build a prototype for a case study or real-world product and get feedback on it.
  • Analyze a real-world scenario or case study and show how team composition changes as the product changes, scales and moves through the product lifecycle.
  • Analyze, design and execute test cases covering functional and non-functional aspects of a product using a test basis of features and user stories.

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Applies toward the following certificate(s):
Product Management Badge-1
Accrediting Associations:
  • ICAgile (International Consortium for Agile)
Have questions?
Contact us if you would like to speak with a program director or visit our Frequently Asked Questions page.