Course Description

This course assumes you need to change your thinking and want to implement a predictive analytics strategy. This includes how to create a data driven strategy and what goes into building a data driven business. Participants will learn how business understanding will drive action in their business through analytics and the plumbing required for effective business outcomes. We will explore where and why leaders should spend their time. Lastly, we will evaluate how to effectively organize departments and roles as well as the culture needed in a predictive analytics world.

Course Outline

Creating a data driven strategy

  • What problem are you trying to solve
  • What can you do differently
  • What is the role of IT
  • Defining your strategy
    • Where to start
    • resources
    • expansion

What makes up a data driven business

  • Action
    • Business outcomes
      • New revenue
      • Reduce cost
      • Optimization
      • Insight
      • Automation / workflow
    • What to do with analytics
      • Report
      • Streaming
      • Predictive
      • Prescriptive
  • Understanding
    • Goals
      • Use Cases
    • Organization
      • Skills
      • Structure
      • Analytics
    • Warehouse
      • What / Why change
    • Data Governance
      • Quality
      • Security
      • Data Management
      • Standards / Compliance
  • Plumbing
    • Architecture
    • Tools
    • Applications

Learner Outcomes

  • Have sufficient analytics insight so they can leave and build their predictive analytics strategy.
  • Have the knowledge to ask the right questions so the business outcomes are smarter and faster.
  • Have the knowledge to challenge the business units into thinking differently.
  • Understand how predictive analytics is different than business reporting.
  • Understand why they need to change and what goes into a data driven organization.
  • Understand what the roles are within IT and why their important to enable the business.
  • Understand potential technology costs and trade offs.
  • Understand how applications and data work together to provide business insights and outcomes.


Learn about more data analytics topics here
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