Course Description

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Focus on value-driven software delivery and its accompanying mindset in this ICAgile-accredited course. You will practice techniques that emphasize customer value, lightweight requirements, prioritization methods, progressive elaboration, product/project road mapping, story mapping, effective user stories and acceptance criteria.

Course Outline

  • Product Ownership as an Agile Discipline and Craft
    • Product Ownership and Maximized Value
    • Role Scope and Diversity
  • Skills and Behaviors for Business Value Analysis and Product Ownership
    • Thinking Skills
    • Behaviors
  • Seeking Value
    • Determining Value in the Initiative
    • Communicating Value
  • The Discovery Process
    • Understanding Stakeholders
    • Analyze to Determine Value
    • Exploring the Solution
  • The Continuous Discovery of Value
    • Managing Artifacts
    • Enabling Valuable Delivery

Learner Outcomes

At the end of this course, you will be able to:

  • Describe the concept of product ownership, show how it maximizes value and list many different aspects of value
  • Discuss the Manifesto Values and Principles and their relationship to delivering business value
  • Demonstrate collaborative, team-based decision-making approaches and experience/identify how they can be applied in the context of your own work
  • Work in an iterative process with incomplete information
  • Apply stakeholder analysis tools such as personas and empathy maps
  • Explain the “the minimum amount of analysis necessary” in a change initiative in your own environment.
  • Apply prioritization and ranking techniques
  • Illustrate how different types of constraints can influence a change initiative
  • Practice an Agile Risk Management approach
  • Explain examples of different modeling techniques and provide guidelines on how they can be used on different types of initiatives
  • Identify artifacts that will “live long” and ways to record and maintain them so they will be valuable in the future
  • Produce a definition of “done” at different levels of detail for a change initiative
  • Demonstrate the impact of overloading and how to maintain a sustainable pace
  • Arrange and adapt a backlog based on feedback and changes, with a strong focus on knowing when to stop


Learn about more agile topics here


This course is relevant for business analysts, product owners, product managers and business subject matter experts. It counts toward the Agile Product Ownership certificate.

Applies Towards the Following Certificates

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