Uncharted Frontiers: Measuring the Unmeasurable - a Meta Case Study
August 10, 2023
8:30a.m. - 11:30a.m.
Join us for this captivating Roundtable session with Eric Druker, Meta's Data Science Director, as he delves into the intricate world of monitoring over 3 billion users across Facebook, Instagram, WhatsApp, and Messenger. In this session, we will explore the challenges faced by Integrity in measuring the immeasurable and preserving user trust. Discover how their mission to protect people and businesses while enabling the benefits of social media is achieved through a combination of AI, rules-based systems, and human review. Gain insights into their measurement strategies, including segmentation, accountability frameworks, and the unification of paid and organic content metrics. Learn about the paradigm shift from human review to automation and the potential of machine learning models in protecting new surfaces like generative content, the metaverse, and Instagram threads. Don't miss this opportunity to explore the uncharted frontiers of measurement and its impact on user support and customer experience.
Roundtable Speakers:
Director of Data Science at Meta
Roundtable Host:
Dave has served in a wide variety of roles in his career, which started as a software engineer decades ago. In over 30 years in consulting, Dave has worked in custom application development, data warehouse design, data strategy development, ERP implementations, business analyst roles, web architecture, manufacturing system support, operations management, practice leadership, and now leads the enterprise recruiting team at Daugherty. Dave’s client base includes Anheuser-Busch/InBev, Ameren, Mercy Health, International Foods, Alaskan Brewing, Hartmarx, Emerson, HP and more. This broad experience helps Dave bring a holistic yet innovative view to solving business problems.