Washington University in St. Louis
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Uncharted Frontiers: Measuring the Unmeasurable - a Meta Case Study

August 10, 2023 

8:30a.m. - 11:30a.m.

Join us for this captivating Roundtable session with Eric Druker, Meta's Data Science Director, as he delves into the intricate world of monitoring over 3 billion users across Facebook, Instagram, WhatsApp, and Messenger. In this session, we will explore the challenges faced by Integrity in measuring the immeasurable and preserving user trust. Discover how their mission to protect people and businesses while enabling the benefits of social media is achieved through a combination of AI, rules-based systems, and human review. Gain insights into their measurement strategies, including segmentation, accountability frameworks, and the unification of paid and organic content metrics. Learn about the paradigm shift from human review to automation and the potential of machine learning models in protecting new surfaces like generative content, the metaverse, and Instagram threads. Don't miss this opportunity to explore the uncharted frontiers of measurement and its impact on user support and customer experience.

Purchase a Seat
Per session: $350

Roundtable Speakers:

Druker
Eric Druker

Director of Data Science at Meta

Eric Druker currently serves as Director of Data Science at Meta where he leads the analytics teams responsible for safeguarding the 3B individuals and 20M businesses who use Facebook, Instagram, WhatsApp, and Messenger each day. Previous to this role, he spent 13 years at Booz Allen Hamilton where he performed program assessments for NASA’s human spaceflight programs and James Webb Space Telescope, founded the firm’s software product business, and ultimately served a Principal helping to lead the company’s artificial intelligence practice in support of the United States Intelligence Agencies. Eric lives in St. Louis with his partner and three kids and loves cooking and deep space astrophotography in his spare time.

Roundtable Host:

Oleksa
Dave Oleksa
Senior Director, Enterprise Recruiting at Daugherty Business Solutions

Dave has served in a wide variety of roles in his career, which started as a software engineer decades ago. In over 30 years in consulting, Dave has worked in custom application development, data warehouse design, data strategy development, ERP implementations, business analyst roles, web architecture, manufacturing system support, operations management, practice leadership, and now leads the enterprise recruiting team at Daugherty. Dave’s client base includes Anheuser-Busch/InBev, Ameren, Mercy Health, International Foods, Alaskan Brewing, Hartmarx, Emerson, HP and more. This broad experience helps Dave bring a holistic yet innovative view to solving business problems.